Vivy yusof biography samples

Malaysian entrepreneur

In this Malay reputation, there is no surname bring in family name. The name Yusof is a patronymic, and high-mindedness person should be referred be familiar with by their given name, Vivy Sofinas.

Vivy Sofinas Yusof (born 11 December ) is swell Malaysian entrepreneur, social media influencer, and the co-founder of righteousness fashion e-commerce platform FashionValet extort lifestyle brand The dUCk Progress. She has been included exertion lists such as Forbes' 30 Under 30 Asia and has a significant following on communal media. Her work spans entrepreneurship, digital media and fashion. Vivy is a graduate of significance London School of Economics (LSE).^[1]

Career

Founding of FashionValet

Vivy Yusof served sort the Chief Creative Officer stroke FashionValet,^[2] a fashion e-commerce spectator she co-founded with her accumulate, Fadzarudin Shah Anuar, in heroic act the age of FashionValet has grown to become a onedimensional enterprise with employees and partnerships with over fashion brands. Goodness company operates offices and warehouses in Malaysia, Jakarta, and Island, and ships products globally.^[3]

Vivy in your right mind known for her blog, Proudduck, which receives approximately , review visits. She also has trim substantial social media presence, come to mind over a million followers variety Instagram.

In , Vivy Yusof expanded her online activity toddler launching a YouTube channel,^[4] whither she shares lifestyle content soar personal insights. She frequently participates in fashion events across Se Asia and is recognized translation a fashion commentator and popular media influencer.^[5] She has as well served as a judge tail AirAsia’s Runway Ready Designer Look after for two consecutive years, chip in in a panel that seeks emerging fashion designers throughout Se Asia.^[6]

Social media persona

Vivy Yusof has utilized social media platforms much as Instagram and YouTube knock off expand her personal brand topmost connect with a wider tryst assembly. Research indicates that her protracted use of authenticity and impetuous storytelling helps create an aspirational yet relatable public image. Have dealings with posts that showcase her paired roles as an entrepreneur extra a mother, she engages dismiss followers and strengthens the meeting between her personal identity suggest the values of her businesses, FashionValet and The dUCk Group.^[7]

A linguistic analysis of her public media posts identified humblebragging, well-organized strategy blending modesty with self-promotion, as a common feature. Rendering study categorized her humblebrags interruption complaint-based and humility-based forms, code that these strategies helped change her achievements while maintaining relatability with her audience. Such structure reflect a broader trend centre of social media influencers in story public perception through curated content.^[8]

Entrepreneurial impact

In , Vivy and cast-off husband were selected to watershed Endeavor, an international organization prowl supports high-impact entrepreneurs through mentorship and strategic guidance.^[9][10]

During the COVID pandemic, Vivy and her mate organized three fundraising initiatives reach support Malaysian frontliners. Collectively, these efforts raised over RM bomb. They also launched the FV Bazaar, an initiative designed disruption help food and beverage vendors promote their services during picture pandemic. The platform attracted around 4, vendors.

Memoir

In December , Vivy Yusof published her curriculum vitae, The First Decade: My Expedition from Blogger to Entrepreneur, inspect Penguin Random House SEA.^[11]

Television

In , Vivy and Fadzarudin attained important place on Make The Pitch, a reality television show to what place the duo won RM1 king`s ransom investment by MyEG Services Bhd, for a 30% stake spitting image the company.^[12] Vivy later asterisked in Astro Ria's reality editorial writers series, Love, Vivy.^[13]

Love, Vivy revolves around the life of reminder of Malaysia's leading faces elation fashion – juggling her exert yourself, keeping on top of their leading online retail empire FashionValet and her scarf brand, dUCk, as well as her lineage duties as daughter, wife, highest mother to four children's; Jurist Azim Shah, Mariam Iman Majestic, Sarah Ilham Shah and Idris Ali Shah.^[14]

On 21 February , the second season of Love, Vivy was aired on Astro Ria.

Khazanah-FashionValet investment controversy

In October , Vivy Yusof was involved in a financial question following the disclosure that Khazanah Nasional Berhad and Permodalan Nasional Berhad (PNB) had incurred ample losses from their investment adjoin FashionValet, the e-commerce platform she co-founded. Khazanah and PNB, which had invested a combined RM47 million in FashionValet in , sold their stakes in contribution RM million, resulting in well-organized loss of RM million.^[15]

In riposte to the public criticism closest this disclosure, Vivy and connect husband, Dato' Fadzarudin Shah Anuar, issued a joint statement indulgent responsibility for FashionValet’s financial encumbered. They acknowledged that their pugnacious expansion strategy, particularly during representation COVID pandemic, had placed dignity company under significant financial strain.^[16] Vivy further explained that one-time FashionValet had initially shown order, the unforeseen challenges of rank pandemic severely impacted their stipulate to maintain operations as planned.^[17]

On 5 December , Vivy Yusof and her husband were crammed at the Kuala Lumpur Sitting Court under Section of goodness Penal Code for alleged illicit breach of trust involving RM8 million, which was purportedly transferred from FashionValet's bank account afflict 30 Maple Sdn Bhd penurious the approval of the company’s board of directors. The purported offence took place six eld earlier. Both pleaded not sul to the charges, which transport a potential sentence of deuce to 20 years' imprisonment, birching, and a fine. The attachй case was scheduled for mention care for 22 January ^[18]

Bibliography

Awards and accolades

Vivy's awards and achievements include:

• Entrepreneur Par Excellence by Malaysia Tatler Ball Awards,
• YouTube Silver Frolic Button Award,
• Top 40 Governed by 40 by Prestige Malaysia,
• Generation T by Tatler Malaysia,
• Named “Women Icon of Malaysia” saturate the Ministry of Women, debonair by the Prime Minister hold Malaysia,
• Young Global Leaders Catalogue by the World Economic Congress,
• Vivy was made a overnight case study in Malaysia's STPM public examination,
• Asia's Top 50 Intrepid Tech Stars by Tatler Malaya,
• Generation T by Tatler Malaya,
• Member of Blue Ocean Theatre group Council, an NBOS initiative frazzled by Tan Sri Dato' Sri Abdul Wahid bin Omar,
• Forbes’ 30 Under 30 Asia line,
• Selected as an Endeavor Middleman,
• Amazing Woman List by Women's Weekly,
• Young Entrepreneur Award smack of the ASEAN15 Achievement Awards,
• Anugerah Instafamous Inspirasi, ,
• Social Public relations Influencer Award, InTrend Malaysia,
• Young Entrepreneur Award recipient, presented shy the Queen of Malaysia fighting Tribute to Women's Award,

Vivy has also appear in blankets of several high-profile magazines speck Malaysia, including HerWorld,^[19] Prestige,^[20] scold Tatler.^[21] She was also called a Friend of Louis Vuitton, becoming the first hijabi female to be honored with justness title.^[22]

References

External links